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Why Beauty Brands Should Care about Intersectional Environmentalism
Before the infamous black square and “allyship” series of darker complexions made their debuts on beauty brand feeds, the status quo historically perpetuated the glorification of light-skinned beauty....
View ArticleCredo's Education Manager, Joshua Pierce [Interview]
We recently chatted with Joshua Pierce, Credo's Education Manager, about all things beauty. He interacts with brands and brand founders daily, so his product knowledge is extensive. We knew it would be...
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What’s the Matter with Beeswax?
Remember when you were a kid and a common retort was, “none of your beeswax?” Well, it’s true. None of the beeswax is yours — it belongs to the bees. Yet, beeswax is one of the most common ingredients...
View ArticleThe Dark Side of Lanolin
When browsing labels on cosmetics products, you’re bound to see the same ingredients over and over again. One of them is lanolin. As with squalane, formulators use lanolin in beauty products to...
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Celebrating Axiology Launching in 100 ULTA Stores with a Bit of Nostalgia
To celebrate the launch of Axiology in 100 ULTA stores, I wanted to take a moment to reminisce on how we got here. How I started I’ve been dedicated to animal welfare since I can remember. Growing up,...
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Axiology Balmies win Awards for Sustainability from Byrdie and Beauty...
Y'all! Our Balmies have won not one, but two, awards! We were named Beauty Independent’s 2020 Beacon Awards Sustainability Champion, and we won Byrdie's 2021 Eco Beauty Awards for The Best Affordable...
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Meet The Team
Hi! Ericka here, founder of Axiology. I wanted to dedicate a little space on the Internet to introduce you to the wonderful ladies of Axiology. These are some of the most incredible people on the...
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Four Lessons from Running A Small Business
Running a business is hard — almost every day my stomach ties into knots, and my mind is constantly spinning with ideas, worries, and anxieties about Axiology (thank you meditation for the reprieve). I...
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Made by People, Not Machines
Have you ever tried to make one of your grandma's signature recipes? Chances are that even if you have the recipe and copy it exactly, it never turns out quite like hers. Why? Because Grandma made that...
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What does "Zero Waste" really mean?
On its face, "zero waste" sounds like a pretty simple concept… make zero waste. However, it's not quite as simple as that; for as long as homo sapiens have been around, we've been leaving waste behind...
View ArticleHow Balmies are Pioneering Sustainability in the Beauty Industry
This post originally appeared here, on The Detox Market's blog, Detox Your Life. For the past few years, sustainability efforts in the beauty industry have focused on two of the main “R”s: Recycle...
View ArticleWhat Slow Beauty Is and Why It's More Important Than Ever
Beauty fads come and go (may overplucked '90s brows rest in peace), but we're hoping the industry's latest trend is here to stay. Of course, we're talking about buzz-worthy "slow beauty," a...
View Article8 Stress Free Ways to Reduce Waste
The idea of living a zero waste lifestyle can be totally overwhelming. Is creating zero waste even possible? Where do you begin? Will you need to live off grid, stop showering and start raising...
View ArticleHow Fast Beauty Harms People, Wildlife and Planet
You’ve heard of fast fashion but, did you know that fast beauty is also a thing? Fast beauty is a growing trend and problem among the beauty industry as it’s negatively affecting our planet. But what...
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The Ultimate Low Waste Gift Guide
Let's face it—the holidays often come with lots of stuff. Stuff that eventually ends up in a landfill. But, before you call "bah humbug", hear out these ideas for gifting joyfully and not wastefully....
View ArticlePFAS and the Need For Supply Chain Transparency
When I started Axiology, I deeply believed there was a need for a truly ethical beauty brand. One that doesn’t cause harm to humans, animals or the environment—and one that is transparent with its...
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10 Must-Try Veganuary Beauty Swaps
Back when Axiology was started, quality vegan makeup was hard to come by. These days, thanks to growing demand and the hustle of many small companies, this is no longer the case. In honor of Veganuary...
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5 Women Who Are Saving The Planet
All images courtesy of and owned by the company pictured. No copyright infringement intended. My favorite thing about women entrepreneurs is that they're usually using their business and talents to...
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We're Going Plastic Free!
Every Earth Day, we launch a new product or promotion. This year, we're ditching our lipsticks in plastic tubes, instead. This means as of April 22, 2022, we're officially 100% plastic free. Our...
View ArticleBreaking Down Sustainability Buzzwords
As a brand on a mission to end plastic waste in beauty, we're loving all the innovation happening in sustainable packaging. However, a key part of sustainability is what happens at the end of a...
View ArticleWhat does "organic" makeup mean, anyway?
Navigating makeup buzzwords of any kind is difficult because the FDA does not define or regulate these terms like "natural," "clean," or even "organic." But "organic" is a little more complicated...
View ArticleWhy We're "Vegan AND"
It’s no secret that we’re all about the animals over here—Axiology has been vegan and cruelty-free from day one. It’s the reason the brand was started in the first place! BTW, to be super clear...
View ArticleThe Five Products Every Beauty Minimalist Needs
I probably spend about $400 on beauty products a year. This includes stuff like shampoo and moisturizers. Some would call me a beauty minimalist. I call myself a very lazy person who hates clutter....
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Vegan Ways to Celebrate Spring
Okay, okay, everyone may still be recovering from "Springing Forward" (except our friends in Hawaii and Arizona), but, y'all, it's time to party! SPRING HAS SPRUNG. The daffodils are blooming, the...
View ArticleWhen Fireworks Are A Bummer
It’s the 4th of July! Watermelon! Pool/Beach/River/Lake/Sprinkler parties! Flag themed everything! The (un)official start of summer for those of us up here in the PNW where June gloom is usually very,...
View ArticleReducing Waste in Overlooked Places
By now, we’re all doing our best to carry our own water bottles, mugs, and utensils, and to remember our reusable bags when we go to the grocery store. But there’s still so, so, so much waste to cut...
View ArticleShopping Small is a Big Deal
It's that time of year again! I smile imagining your Earth-loving, makeup-loving friends and family unwrapping our plastic-free goodies! I know they will love them! And so will our Earth!!! Besides...
View ArticleThere's Hope for Recycling
Are you ready for some good news? There is hope for recycling! That’s a little bit of a backhanded compliment—sorry, recycling—but it’s super important. For background, only about 10 percent of...
View ArticleTry Something New for Veganuary
Happy Veganuary! I’m stoked. It can’t be a coincidence that Veganuary is also my birthday month. I practically came out of the womb obsessed with animals and their welfare. I was that kid in elementary...
View ArticleWant Sustainable Clothing? Animal Fibers Are Not The Answer.
Data for this article is from a Future Perfect Newsletter by Marina Bolotnikova, deputy editor, Vox. Usually we stick to talking about cosmetics, but we have to jump in on the conversation happening...
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